A white Porsche 911 with its headlights on, driving through the dark

The best cars never reach the auction.

We find them. You buy them. Before the auction gets a chance.

Your own buy center. Under your name. Exclusive to your territory. Built and managed by us.

  1. Roadra

    We find the sellers.

    Ads in your market, under your name, built on what found over 72,000 sellers for our marketplace.

  2. Roadra

    We book the appraisals.

    Sellers are booked onto your calendar on the spot, and rebooked if they miss.

  3. Your dealership

    You buy the cars.

    Your buyer sees the car, makes the number and buys it.

  4. It adds up.

    One driveway at a time. Every seller we found near Detroit in one year.

We know what a single dealership doesn't.

Where sellers are. What they cost to find. When they reach out.

We've already found72,225people selling their car.

On average, each one cost us

$3.66

to find.

Cars submitted$575Min asking prices
Vehicle photos182,475uploaded by sellers
Backed by$5Min funding
30 Under 30recognition
Cars submitted$575Min asking prices
Vehicle photos182,475uploaded by sellers
Backed by$5Min funding
30 Under 30recognition
Sellers found72,225across the US
Nights and weekends63%of sellers reached out
Sellers in16,660ZIP codes
Texts and emails534,635sent to sellers

Built on our own marketplace first.

Roadra's buy center,
under your dealership's name.

The same machine that found sellers for our nationwide marketplace. Built, launched and managed by us, for one dealership in each city.

  • Your dashboard. Every car coming in, every car bought, and what each one cost. Open it any morning and see who is on the calendar.

  • From their driveway. Details, photos and a walkaround video, sent from their phone. Your name on every screen.

  • Booked before they leave. They hit send, and the appraisal is on your calendar before they close the page. A reminder goes out the morning of. Rescheduling is one text.

  • AI inspection report. Before the car pulls in, your buyer already knows it. Condition, damage, what it needs, read from the photos and the video.

  • Buyback. Before your first ad runs, we go back through everything: every text, every lead, every customer in your DMS, for every car that’s worth a call today. Your first list is ready in week one. Every Monday after, we do it again for whatever slipped that week.

Larkhaven Motors is a sample dealership. Its numbers are illustrative.

How many would you buy a month?

No auction fee. No transport. Faster to the lot.

Added gross per month

$9,600

$115,200 a year

The defaults add up to $1,200 a car, before ad spend. Sonic Automotive says its EchoPark stores make about $1,200 more gross on cars they don’t buy at auction. Change either figure to match your dealership.

Three ways to work with us.

Software

For dealerships that run their own ads and work the sellers themselves.

  • A sell-your-car link you text or email to any seller
  • Photos and a walkaround video, from the seller’s phone
  • An AI inspection report before the car arrives
  • Appraisals booked straight onto your calendar
  • Reminders and rebooking, handled
  • The dashboard: every car coming in, and what each one cost
Territory
Shared
Ads
You run your own
Terms
Month to month
Get Software

The full install

Launch

For dealerships retailing 40 to 150 used cars a month.

  • Everything in Software
  • Your branded buy center, built, launched and run by us
  • Ads that find sellers in your market, under your name
  • Cars to buy, pulled from customers you already have, in week one
  • Every customer after that, contacted the week it’s time to sell
  • A monthly wanted list: name the cars you want, the ads go after them
Territory
One dealership per territory
Ads
Paid straight to Meta and Google
Terms
Month to month, no setup fee
Apply for Launch

Multi-rooftop

For dealer groups with 3 or more rooftops.

  • Launch at every rooftop
  • One view across the group
  • Ad spend moved to whichever market is finding sellers cheapest
  • Sellers routed to the rooftop that needs the car
Territory
Every market the group is in
Ads
Paid straight to Meta and Google, per rooftop
Terms
Month to month, no setup fee
Apply for Multi-rooftop

Honest answers.

What am I actually buying?

A buy center that carries your dealership's name on every ad, every text and every appraisal, month after month. Carvana built its inventory the same way: about 80% of the cars it retails come straight from customers. In your city, that name is yours.

Are the sellers mine?

Yes. They answer ads under your name and book onto your calendar. Not shared, not resold, not on anyone else's list. Your customer list stays in your buy center.

Who prices the car?

Your buyer. They see the photos and the inspection report, text the seller a price range before the drive, and make the final number on your lot.

Who chases the no-shows?

We do. Every booking lands on your calendar, and the seller gets a reminder by text. If they miss, we text them a new time. Nobody at your dealership makes a call.

What's my part?

A buyer, a calendar and an ad budget. Your buyer appraises the car, makes the number and buys it. Everything before that is ours.

The best cars never reach the auction. They're parked in driveways you drive past every day.

Apply for your territory.

Six questions to see if you're a good fit.

Where is your dealership?

We check your territory first.

Used cars retailed per month

Launch is built for dealerships retailing 40 to 150 a month.

Who buys your cars?

We bring the seller in. Someone at your dealership has to own the buy.

How fast do you reply to a seller today?

Sellers go cold fast. On Roadra, cars that got a dealer’s offer within an hour of being posted sold nearly twice as often as cars that waited more than a day.

What is your monthly marketing budget?

Everything your dealership spends to bring customers in today.

What would you spend on seller ads each month?

Paid straight to Meta and Google under your dealership's name.

Who should we call?

We call with your territory and your dealership's numbers.

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Application ready.